storytelling through cocktails — SAM MOLLOY

Cocktail Menu Design + Production:

William and Company & La Veladora

walk through an ethereal jungle at night,

sit in blackness under the stars as the agave plant smokes,

hear mystic whispers dance in the twirling wind.

William & Company is more than a cocktail bar.

It is community, it is an experience, it is a story.

I was hired in 2024 to re-design the menu for William & Company, lovingly nicknamed, “Wilco.”

I needed to bring Oaxaca’s culture through the pages and show the brand’s essence in a clean, short story form.

The menu also had to look as good as the drinks served.

Putting drinks on a page isn’t difficult. The challenge is crafting a story in limited space through visual design and concise copy.

I created the prose on the opening page and the homage to the company’s late employee and local artist, Carrie Gephart. Using Adobe and Canva to source assets, this menu is now editable and includes placement for a QR code to their new website.

This menu was Mama Mezcal-approved.

Wilco+Sketches.jpg

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La Veladora Menu_2-01.png